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WOM
Word of Mouth Marketing
Word
of mouth marketing is so important it is now a multibillion
dollar industry.
For you: Word of Mouth Marketing is the most
important and most cost effective marketing method for your products
and services.
How do you amplify your word of mouth marketing?
The basics are: keep your customers happy. If you are doing
right by them, then they will spread the word about you. People
love to talk, to share ideas and opinions - give them that opportunity
whenever you can.
- Creating communities: Find the right people to talk about
you, create advocates.
- Who is your ideal client, define them then target them.
Those are the people who will benefit the most from your
product or service and want to talk about it.
- Developing tools that enable people to share their opinions
- Blog, newsletters, forums: make it easy for them to
share their expereinces with others
- Motivating advocates and evangelists to actively promote
a product
- Satisfy them, make them happy & excited
- Giving advocates information that they can share
- Email them,
give a free sample, make yourself accessable to feedback.
- Participate in the conversations
- Let those people know that you are listening, that you
care, that what they think MATTERS to you
- Researching and tracking online conversations
Word of Mouth Marketing Resources:
The following resources are from Andy Sernovitz, author of
Word of Mouth Marketing, How Smart Companies Get People Talking.
Free Paper: Everything You Need to Know about Word of Mouth
Marketing
Free
Paper: The Word of Mouth Marketing Manifesto
Free
Worksheet: The Five T's for your Word of Mouth Campaign
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