internet success toolbox

Facebook fan pages (a.k.s Public Profile Pages) are a special space within Facebook that is dedicated to your business.  It acts like a small, but very powerful web site. 

These pages are easily shared among members of Facebook.  Public profiles are also indexed by the search engines and easily viewed by anyone on the Internet.

Through the Insights, you can drill down and see the demographics of your fans.  What percent are male vs. female, age groups, what cities are they located in and predominant language.  You can also see what your post quality score is.  Post quality measures how engaging your posts have been to Facebook users over a seven-day window. 

Your Post Quality is determined by the percentage of your fans that engage when you post content to your Page. It is calculated on a rolling seven-day basis. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.)

Engaging fans through your page entails providing relevant, engaging information that encourages participation.  Ask questions, offer the opportunity for your fans to provide feedback.  Allow fans to post questions and interact with your business.   Status updates, notes, wall posts, photos, videos, all flow into the news feed, keeping your fans abreast of the latest updates to your page.  Providing engaging content is the best way to get fans to interact with your page. 

Custom tabs and boxes can be created to further engage your fans and encourage new fans to join.  You can offer Facebook only promotions, fan only specials or simply show your fans the goods and services you offer through a custom tab or box.  Using eye catching graphics and incorporating them into the custom boxes and tabs is a sure fire way to get fans attention. 

While a fan page will not replace your web site, it is an excellent supplement.  If your business does not have a web page yet, this is a viable way to get your feet wet.  Customizing the public profile allows you to further engage your fans and differentiate you from the competition. 

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Media Man, Michael Massey has as his guest, Managing Partner of NewWard Development, LLC, Melissa Ward

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The popularity of Twitter has sparked a whole new level of communication.  Being able to communicate well in 140 characters can be a challenge, but before we even talk about that, there are a few basics to remember:
Image via CrunchBase
1)  Have a profile picture:  Leaving the default icon on your profile is just… well… lazy!  Put something [...]

It’s easy to talk about the mechanics of marketing yourself online.  The “how to’s” in setting up profile pages, twitter accounts, fan pages and the like.  What is more difficult is explaining the how you should go about marketing yourself.  On one hand, the concept is simple, be yourself, share your knowledge and hang out.  [...]

Many users have noticed that their Facebook Fan page list has vanished from their INFO tab.  The list of pages and groups is normally at the bottom of the INFO Tab for you to reference and share with your friends.
If your list has vanished, go to the Fan Page Browse section here http://www.facebook.com/pages/?browse then select MY [...]

Like anything else regarding social media marketing, the key in having a successful Facebook fan page is engagement.  What can you provide your fans with that will keep them coming back and interacting with you and your brand?
Status Updates:  Update your status at least daily.  What is your company doing or working on?  Ask your [...]

HUGE congratulations to Rebecca DuBios owner of the Capital Region Coffee News for receiving recognition as the most improved franchise out of the 1,100 franchises world wide.
Rebecca’s hard work and dedication (and laser like focus) has earned her this esteemed honor.   Becs (as I like to call her) also does something else extraordinarily well - she [...]

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Great viral marketing ad… but an outstanding message just the same.   This video originally crossed my path on Twitter but I was reminded of it from The Next Web… thank you

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You’ve seen one fan page, you’ve seen them all - right? 
Wrong.
Facebook Fan pages can be customized to give your fans (and not yet fans) an experience that is unique to your business and style.
First step is to give fans and not yet fans two seperate landing pages on your Fan Page.  
Go to your page, click [...]

A Social Media Experiment.
On all of the social media sites I can be found on I have a photo of me.  It is my “avatar”, my face, my “brand”.  I will tweak them once in a while, make a change, update it usually with little or no reaction - as they are essentially the same.  [...]